GENER8ION Visions of 2034: When Attention Is Earned, Not Chased
George Shipton George Shipton

GENER8ION Visions of 2034: When Attention Is Earned, Not Chased

In 2026 attention is measured in seconds and everything gets built for the scroll. Gener8ion did the opposite: six-minute music videos, an album you have to walk through a building to see, nothing shortened for anyone's feed. It went everywhere anyway. On Visions of 2034 at 180 Studios, and what it says about the attention economy.

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